A large portion of our business will be based around the farm being used as a venue. Apart from people coming to the farm to pick blueberries, buy bouquets, go on walks and enjoy the nature, we plan on having the space rented out from time to time for photoshoots and for weddings.
The average cost of weddings in the Hudson Valley is $54,428. The region is the sixth highest value for weddings in the country.
Nationwide (on average) people spend $2,037 on flowers and decor for their special event. Being that both Hudson Valley and New York City cost well above average, the cost of flowers for weddings can be two or three times what the national average is.
This is a high-value market we are catering to on two fronts. One being the supply of plant material to wedding planners, and two being that we'll also supply a great wedding destination, with the flowers included for the same great price!
Wedding Market Research
-According to Bloomberg News, the average wedding cost $26,720 in 2016, according to the Wedding Report, up just 0.3 percent from the previous year—but that average is skewed by a few particularly lavish weddings. The median cost of a wedding was $14,399.
-Another source, Knot, says the average is $32,640 and has increased by $2,688 (a bigger jump than that from 2014 to 2015.
-Averages are effected by many things, for example an average wedding in Manhattan could cost $78,464, while an Arkansas wedding will average at $19,522.
-The average cost of weddings in the Hudson Valley is $54,428. The sixth highest value region for weddings in the country.
-According to Knot the 'Get Away' and 'Going Green' where huge themes in 2017 wedding season. This means people are buying more flowers and plant material for decorations, and desiring an escape to somewhere special. For many city slickers thats upstate New York.
-The national average people spend of a florist/decor is $2,037. Being that the Hudson Valley is way above average in wedding costs, they number can be easily doubled.
-Size of weddings has shrunk. Last year’s average wedding had 141 guests, according to an annual survey of couples by the Knot, the wedding website. That’s down from 149 guests in 2009. As a result, many couples end up spending more on each guest; the Knot estimates average spending per guest is up 26 percent since 2009.
-Williams Institute estimates about 157,000 same-sex couples have gotten married. About 1.1 million Americans are married to someone of the same sex, the institute said last month, out of an estimated 10.7 million LGBT adults in the U.S
-Same-sex couples per 1,000 households (adjusted) in New York State is 16.66 % and the highest density of same sex couples outside New York City surrounds our farm in the Hudson Valley. Census charts can be viewed here: Census Snapshot
(This is important because same sex marriages can be a very profitable market niche)
- With the vast variety of online platforms for soon-to-be-weds, people can find venues and comparing prices more easily; looking for bargains.
- Marriage in general has decreased and people are getting married later..
- Still the U.S. marriage rate of 6.9 is higher than the average rate of 4.6 for countries in the European Union and countries like Mexico, and Japan.